Privacy Policy
Privacy Policy
KPIsOnline Limited ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with the General Data Protection Regulation (GDPR) and Irish data protection law.
This policy applies to visitors to our website www.kpisonline.ie and to customers who engage with our services.
1. Who We Are
KPIsOnline provides independent benchmarking and performance insights for motor dealers.
Data Controller: Stephen McGrath, KPIsOnline Limited (Ireland)
Contact Email: stephen.mcgrath@kpisonline.ie
2. What Data We Collect
We may collect and process the following types of personal data:
2.1 Information You Provide
- Name
- Business name
- Email address
- Phone number
- Any information submitted via contact forms, email, or demo requests
2.2 Business & Dealer Data
Where you are a customer, we may process business performance data submitted by you or on your behalf (e.g. KPI inputs). This data:
- relates to your business, not you personally
- is treated as confidential
- is processed solely for the purpose of providing our services
2.3 Technical Data
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Pages visited
- Date and time of access
This data is used only for website operation, security, and basic analytics.
3. How We Use Your Data
We use personal data only where there is a clear legal basis to do so. This includes:
- Responding to enquiries or demo requests
- Providing our benchmarking and reporting services
- Communicating with customers about the service
- Managing billing and administration
- Improving our website and service offering
We do not sell personal data to third parties.
4. Legal Basis for Processing
Under GDPR, we rely on the following lawful bases:
- Consent – where you submit an enquiry or request information
- Contract – where processing is necessary to deliver our services
- Legitimate interests – for basic business administration and service improvement
- Legal obligation – where required by law (e.g. accounting and tax records)
5. Confidentiality & Benchmarking Data
- All dealer-specific data remains the property of the dealer
- Individual dealer data is never shared with other dealers or third parties
- Benchmarking and composite data is anonymised and aggregated
- KPIsOnline retains ownership of anonymised composite and benchmark insights
- No dealer-identifiable data is disclosed without explicit consent.
6. Data Sharing
We may share personal data only where necessary with:
- Professional advisers (e.g. accountants, legal advisers)
- Service providers supporting our IT, email, or analytics systems
All such parties are required to maintain appropriate confidentiality and security standards.
We do not transfer personal data outside the European Economic Area unless adequate safeguards are in place.
7. Data Security
We take appropriate technical and organisational measures to protect personal data, including:
- Secure cloud storage
- Access controls
- Encrypted connections where applicable
Despite these measures, no system can be guaranteed to be completely secure.
8. Data Retention
We retain personal data only for as long as necessary:
- Enquiry data: up to 24 months
- Customer data: for the duration of the relationship and as required for legal or regulatory purposes
- Financial records: as required under Irish law
9. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of data (where applicable)
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
Requests can be made by emailing info@kpisonline.ie.
10. Cookies
Our website may use basic cookies necessary for functionality and analytics. Where required, cookie consent will be requested.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The most recent version will always be published on our website.
12. Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact:
KPIsOnline Limited
Email: info@kpisonline.ie
Last updated: 11/01/2026